Inspiration

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I’ve been enjoying exploring The Phaidon Archive of Graphic Design that I got for my birthday this year. What a resource for a designer! Recommended 💯!

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AdTechOur creative team got a chance to check out Ad:Tech in NYC a couple of weeks ago. It was a whirlwind trip, but fun. We came back with some really interesting new technologies we want to try and, because I’m a lucky duck, I came home with a trucker hat from this spinning wheel game:

BigWinnerThe most amazing part was watching our copywriter, Sara, play a video game using brain waves. She shot fire balls with her MIND! Incredible.

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The Family that Halloweens Together…

One of the great joys of my life is that I’ve got a husband and kid who love dress-up as much as I do! We’ve been a family of 3 for 4 years and this is what our Halloweens have looked like:

2015, The Wizard of Oz

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2014, Winnie the Pooh

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2013, Cowpokes

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2012, Star Wars

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Current musical obsessions:

Chris Stapleton - Traveller Nathaniel Rateliff and the Night Sweats

HOW Design Live!

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I am incredibly lucky to have an employer that truly values professional development – so much so that they sent me and two of my co-workers to Chicago to attend HOW Design Live!

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I wasn’t quite prepared for how amazing this conference was. The expo floor and swag was great…of course…designers. But the speakers – out of sight! I attended mostly sessions on the “In-House Management” track, and I left each and every one energized and full of ideas about how to optimize my team. Two of my favorite sessions were by Amanda Froehlich of The Hive and Tim Cox of Publix.

However, the speaker who really stole my heart was Matteo Bologna. Yes, he’s a type superstar but he’s also hilarious and his accent is dreamy. I tweeted my love of his talk (and some sass about his man bun) and almost fainted when I got this:

TweetLoveScore!

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Happy New Year!

The combination of the new year and a few days off lead me to finally add a bunch of new work to the site. I’m going to write a bit about some of the pieces in the next few days, but in the meantime I thought I’d write a quick little post about a couple of pieces I chose NOT to feature on the portfolio section of my site. Oh how hard it is to choose what to feature and what not to! (And in what order, oy vey.)

Kids Central Station: NYC Phone booth and banner ad campaign

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This was a quickie project I worked on this summer. Kids Central Station is a website where you can search for classes and events for kids in NYC by neighborhood, price, age group, etc. Nothing else like it currently exists and it is SUCH a great resource for parents in the city. We wanted to keep the ads fun, cheerful and bright, yet sophisticated. The challenge was making everything work on the various (many, many, many) banner ad shapes and sizes AND on the huge phone booth poster.

 

Caitlin & Galen’s Wedding Invite

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Oh, I loved how this turned out, but unfortunately this piece uses the same script face that I used in ANOTHER wedding invite this year (see here) and I just can feature both invites in my portfolio. I designed Dante & Christina’s invite first, falling completely in love with that script face Lavanderia. It certainly was not my intention to use Lavanderia on both invites, and I didn’t think it would be an issue since Caitlin seemed to be leaning towards an all-sans-serif-all-caps kind of a look. But when she started asking to see script faces and didn’t like any of the ones I was suggesting I thought…”Hmmmm…maybe Lavanderia?” Of course Caitlin loved it. Caitlin’s sister did the painting we used on the back and around the edges of the RSVP card. I think the gold foil and hunter green envelope are really lovely together.

Also, this wedding was a BLAST! They had a photo booth with an 80’s laser school photo background (remember those?). This is me with my handsome date for the evening, Chris:

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Billy + Kris

While putting away some records the other morning I discovered something wonderful. Kris Kristofferson’s The Silver Tongued Devil and I uses the same typeface as Billy Paul’s Got My Head on Straight.

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In fact, the entire album design looks pretty similar, if you ask me:

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They were designed by different people and released four years apart, so I’m guessing it’s just a coincidence. It cracks me up though. These are pretty different albums…

Behold! Southern Reach Trilogy animations.

My friend and AH-MAZ-ING book jacket designer, Charlotte Strick, asked me to create animated versions of her jackets for Jeff VanderMeer’s Southern Reach Trilogy. We’ve been working on these for months and the final cover was just revealed:

http://www.fsgoriginals.com/detail/behold-cover-art-for-acceptance

I love that it gave Jeff the giggles when he first saw it! The dragonfly in Annihilation makes it out ok, but not Acceptance‘s poor little mouse.

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DataFest!

I recently worked on a really fun branding project for a completely nerdy event called DataFest. DataFest is a competition for undergrads where teams of students spend a weekend extracting “insight from a rich and complex data set.” Basically, they give these super smart math students some big data (last year it was the millions of matches complied by eHarmony) and then ask them to use or analyze the data in different ways. The data is all real, so the real-world significance is immediate. It’s totally cool…though above my own personal math abilities. I was happy to help these folks out with a logo, though. THAT I can do. Check it out:

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In the spirit of finding hidden treasure in the data, I (with the expertise of my friend who is a Smith College professor) embedded a message in the logo. Anyone familiar with ACSII code would see that the “data” in the DataFest logo says “Essentially, all models are wrong, but some are useful.” And then we took it one step further. The purple highlighted numbers spell out “ESTDATAF,” which is just DataFest all jumbled up. I would never be able to pick any of that out myself, but I’m so psyched to know that it’s there!

Along with the logo I designed some t-shirts for staff and participants and a quickie WordPress theme.

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The Five College DataFest is this weekend in Amherst, MA and I wish all of the students participating the best of luck!

Oh, and because it’s always interesting to see where things could have gone, here are a couple of alternate ideas for the logo:

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President’s Holiday Message, SUNY Cortland

I had the pleasure of putting together this sweet little video for SUNY Cortland recently. They have such a gorgeous campus and a staff of really excellent people. I love working with them!

President’s Holiday Message from SUNY Cortland on Vimeo.